The Power of Hybrid Agile Marketing Frameworks


Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams.

Within just a few months, however, the cracks in this most popular framework started to show.

The product development team was unexpectedly early with a new feature release (they were Agile too, after all), and they needed marketing support in the middle of our Sprint.

So long, Sprint plan.

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