You’re probably familiar with this paraphrase of The Law of the Instrument, a common adage whose simplicity conceals the complex relationship at its core. In fact, there is an intricate dance among a problem, its solution, and the tools available to those trying to solve it. A solution, however clever it may be, is still the wrong solution when it’s applied in the wrong context.
As agile processes catch on in marketing departments of all shapes and sizes, marketers need a diverse set of tools at our disposal to adapt these methodologies. Yet we’re at risk of falling victim to our own Law of the Instrument by equating agile marketing with a single well-known agile tool: Scrum.