How Andrea Fryrear Keeps Content Agile and Responsive

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Massive marketing campaigns with bright shiny content are sexy. They showcase all the bells and whistles that a team has to offer their company and the audience. But are they the best method in the long run?

Andrea posits that the answer is no. Borrowing from the world of software development, she and her AgileSherpas are retraining the marketing world to work smaller, harder, and leaner.

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