Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much.
Here’s how I know: I keep hearing the same things over and over again.
“Our team is a good size, but we just can’t seem to keep up with our work.”
“I’m in meetings ALL THE TIME. I have about an hour every day to actually work.”
“People keep asking me what marketing is working on, and why everything takes so long. I spend so much time explaining I can’t do real work.”
“Marketing feels like a black hole — work goes in, and you never know if it’s going to come out again.”
“We know what we need to be doing, but there are too many urgent demands for us to work on the really important stuff.”