Enterprise Marketing Agility


For much of the Agile community, scaling is the topic du jour.

The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now.

But as soon as we start adding additional teams or trying to interface with groups outside our own department, things get real complicated real fast.

For marketers, the complications can feel exponentially more daunting.

We already need to translate existing Agile frameworks to fit our unique ways of working. Now those of us in large companies also have to sort out the ways to get lots of teams to work together?!


Complicated/unfair or not, implementing agility across multiple teams — and multiple functions — is the blueprint for organizational success in the twenty-first century.

Read More