Agile Won’t Fix Broken Marketing

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No matter how you look at it, Agile marketing is a very powerful force.

Marketers of all levels feel its benefits, as do people outside of the marketing profession.

Recently hired marketing associates who are just trying to be better at their jobs feel it. Even C -suite executives who are just trying to get a handle on what marketing should look like in the twenty-first century feel it.

Its benefits extend to other departments as well. Salespeople enjoy a better relationship with their marketing colleagues (and get more useful marketing programs). HR can hire more easily and keep marketers around longer.

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