Agile Marketing: Business Agility’s Patient Zero


If the ultimate objective of business agility is to alter the DNA of an organization so every person and team operates with an Agile mindset, marketing is ideally situated to make this happen.

Agile software development is like a virus.

It’s a mutation in traditional approaches to work management that infected a small subset of knowledge workers who were doing types of work that were so antithetical to traditional management that they broke, creating a crack through which agile infiltrated these teams.

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