Andrea Fryrear is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She’s the author of two books on organizational agility, and an international speaker and trainer. In addition to working in the trenches with dozens of the world’s most innovative companies, Andrea has spent years achieving numerous certifications in how to improve all aspects of organizational performance. When not on a plane or at a keyboard, she can be found in the mountains of her adopted home in Boulder, Colorado. 


Andrea’s engaging presentation style has been honed over years of presentation to executives, individual contributors, and everyone in between.  She uses storytelling and real-world examples from her work with thousands to illustrate the practicalities and pitfalls of process optimization.

With Andrea’s keynote presentations, your audience gets on-the-ground insight from the woman who’s revolutionizing the way that organizations acquire customers.


A content marketer with degrees from Austin College and Oxford University, Andrea is highly skilled with the written word. Books, blogs, tweets — she’s nothing if not prolific, and can bring those skills to bear for her speaking clients as well. She provides tailored written content on request, and her two critically-acclaimed books on organizational agility are available as custom imprints for events.

You can also find her extensive thought leadership writing at top-notch sites around the internet, most particularly on


As co-founder of AgileSherpas and a five-year Agile marketing veteran, Andrea leads transformation efforts for enterprise marketing departments that are ready to get Agile.

Using AgileSherpas’ proprietary Marketing Agility Ascension©, Andrea and her team help innovative marketing leaders take their teams from zero to Agile in less than 18 months.

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