Andrea Fryrear is the world’s leading authority on agile marketing and a co-founder of AgileSherpas. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, author of Death of a Marketer, and an internationally sought-after speaker and trainer.
She holds numerous Agile certifications, including Advanced Certified Scrum Product Owner (A-CSPO), ICAgile Certified Instructor, Certified Professional in Agile Marketing (ICP-MKG), Certified Scrum Master (CSM), Certified Agile Leader (CAL-1), Certified Scrum@Scale Practitioner, and Certified Professional in Agile Coaching (ICP-ACC).
Nothing makes her happier than seeing a marketing team move from high stress to high performance.
Andrea’s engaging presentation style has been honed over years of presentation to Agile experts and skeptics alike. She uses storytelling and examples from her work with thousands of Agile marketers to illustrate what works, and what doesn’t, when marketers journey towards agility.
With Andrea’s keynote presentations, your audience gets on-the-ground insight from the woman who’s leading the Agile marketing revolution.
A content marketer at heart, there’s nothing Andrea loves more than helping her fellow marketers through the written word. Books, blogs, tweets — she’s nothing if not prolific. Andrea is the author of two critically-acclaimed books on marketing agility, as well as a co-author of the ICAgile curriculum for Certified Professional in Agile Marketing.
You can also find her extensive thought leadership writing at top-notch sites around the internet, including AgileSherpas.com
As co-founder of AgileSherpas and a five-year Agile marketing veteran, Andrea leads transformation efforts for enterprise marketing departments that are ready to get Agile.
Using AgileSherpas’ proprietary Marketing Agility Ascension©, Andrea and her team help innovative marketing leaders take their teams from zero to Agile in less than 18 months.