A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.”
For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a couple of hours and think they’re up to speed on all Agile has to offer often fall into this trap.
If you hear someone say something like, “Why can’t you drop everything and start on this brilliant idea? I thought you were agile now,” they’ve got the first part of this definition wrong.