4 Practices for More Efficient Content Marketing


We content creators have a tough gig. We’re not just responsible for the fun kinds of content—the interesting case studies and the in-depth articles on fascinating topics.

We also have to deal with “Oh, by the way” requests from all over the organization. Our days become a parade of “minor” requests…

“Could you just jump in and film this customer testimonial? It really shouldn’t take that long.”

“I really need another email in this nurture campaign. Can you just throw one together for me?”

“I forgot about this important client call tomorrow. Would it be too hard for you to compile a case study real-quick?”

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