3 Agile Marketing Fails and How to Avoid Them


While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches.

Going Agile is no easy feat, but when done right, it can boost efficiency and productivity, and according to Andrea Fryrear, Agile Marketing Coach and Trainer, and Co-Founder of Agile Sherpas, it can also fuel innovation and creativity.

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